Developing a digital tool to help people ‘change and be happy’
Founded in 1968, Swanswell is a national charity. Today, Swanswell helps more than 9,000 people overcome alcohol and drug use through face-to-face and telephone interventions as well as over 100,000 online consultations. The latter work means a powerful and flexible digital platform is absolutely crucial to the organization. That’s where Reuben Digital stepped in, charged with creating a brand-new website after winning a three-way pitch.
We began the process by forging a close relationship with Swanswell’s managerial and communications teams. We ran a series of workshops with Chief Executive Debbie Bannigan to learn about the charity’s personality and vision. We also conducted interviews with former drug addicts to get a clear picture of the exact online services needed to help people.
Once the values and goals were clear, we turned to the nuts and bolts, holding a series of workshops at Swanswell to work through the technical and functional requirements. The result is a dynamic, interactive website which uses the latest Microsoft web technologies and features a host of innovative features including mobile and tablet friendly animations, touch screen navigation, and full integration with social media.
The easy-to-use Reuben CMS (content management system) means Swanswell can update the website content at any time. But we never forget the target audience. The Service Finder application allows site users to search for their nearest Swanswell support team by entering their home postcode. Even more exciting is the forthcoming ‘My Swanswell’ application, a secure Login area where people can access their personalised treatment plans and a host of resources associated with recovery and integration.
This is just the beginning of a long-term, strategic relationship between Reuben Internet and one of the country’s most significant charities.
Key project disciplines: Design, Build, ASP.NET, Video, Content Management, Forums, Blogging, Extranet, Hosting Infrastructure, Strategic advice.
Reuben Digital. Be Good. Do Good.