Making a traditional brand work online.

75 years old - National Book Tokens are the only gift vouchers sold and exchanged in virtually every bookshop in the UK and the Republic of Ireland.

Bringing online life to this historic and well known British brand we have created a unique consumer experience generating online brand loyalty.

Features include e-commerce, monthly competitions, virtual cafe and interactive photo galleries. The site is also a key trade portal for new and existing scheme members and supports the Book Tokens educational and literacy initiatives.

Key project disciplines: Design, Build, e-commerce, Content management, Post Code technology.